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Startup News

Location American Startup News for 12 June 2015
What the Columbia lawsuit really means for cyber insurance GUEST: It's an exaggeration to say that the Columbia lawsuit signals a new trend in the relationship between cyber-insurers and clients.
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Email marketing gives 246% return for mid-sized businesses, but there's a cost VB INSIGHT: If there is one thing marketers enjoy, it is getting more money back than they paid out. In fact, that is pretty much the job description. In a new study on email marketing solutions from Jon Cifuentes — in...
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Richard Rankin joined Ardsley Partners in March 2012. Prior to joining Ardsley Partners, Richard was the Partner of Atheneum Capital LLC, a Private Equity firm he founded in 2005. Atheneum invests in life science, techno...
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Twitter's big news didn't do much for its stock

Venture Beat - 12 Jun 2015 22:09
Twitter's big news didn't do much for its stock Nearly 24 hours after announcing its CEO swap, investors have reacted with a big fat "meh."
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Boost mobile ad engagement as much as 50x by targeting with the right data VB INSIGHT: Using contextual, offline, location, third-party, and other data can massively improve mobile ad performance.
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This Brand Is Bigger Than The Product - Any Way You Slice It I am unabashedly a fan of pizza. Being born and raised (and still residing) in Philly I of course have my local favorites. However, I am also a fan of some chains as well, one of them being Donatos.
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Facebook tweaks News Feed to surface more posts that users actually read Likes and comments surely help Facebook rank posts for placement in the News Feed, but now time spent in posts will play a more significant part of the equation.
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YouTube Gaming app is coming this summer

Venture Beat - 12 Jun 2015 20:09
YouTube Gaming app is coming this summer YouTube isn't conceding gaming to Amazon's Twitch division.
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Konami's PES 2016 soccer game lags behind FIFA without women and corruption PREVIEW: The soccer rivals have a new way to set themselves apart.
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GamesBeat weekly roundup: Oculus says hello to the world, PS4 wins May, and game industry preps for E3 Check out our entire week's worth of coverage on VentureBeat's channel for video games, GamesBeat.
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Personalized Marketing And Technology: 4 Ways To Make It Work For Your Business Where do most mailed advertisements end up? Yep, the recycle bin. The biggest reason for this is that many of the ads don’t apply to a lot of people. You have a business that makes step in showers for senior citizens, ...
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Marketing Automation: The winners, the losers, and how to choose based on what you really need (webinar) VB WEBINAR: There are more than 200 vendors competing in the marketing automation universe -- how do you know what functionality you really need and what's right for your organization?
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Apple to brands: Step up your game

Venture Beat - 12 Jun 2015 18:20
Apple to brands: Step up your game Here begins another chapter in an age when a brand focuses less on the customer knowing about it and more on it knowing about the customer.
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Is Facebook Going To Become The New Google?

Forbes - 12 Jun 2015 18:14
Is Facebook Going To Become The New Google? For close to two decades, Google has been the dominant online brand. It’s the name people turn to whenever they go to the web with a query. It provides maps, email, cloud storage, encyclopedic information entries, news...
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Dick Costolo's 5 years as Twitter CEO: The good, the bad, and the ugly mess he leaves behind In early Oct. 2010, then working as a columnist at the San Jose Mercury News, I asked a simple question after the announcement that Dick Costolo was taking over as Twitter CEO: Is the new Twitter CEO the right person for...
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BlackBerry still makes excellent hardware, but the software is atrocious OPINION: I'm not surprised BlackBerry is considering Android.
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PicPal is the long-distance selfie app your selfie stick has been waiting for It's selfie time, but your friends are not around [insert crying emoji here]. Thank goodness for PicPal, an app that lets you invite up to three friends to take a selfie at (almost) the same exact time! Even better, than...
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The DeanBeat: E3 will bring us reboots, 'toys to death,' and VR madness Game makers are investing as heavily as ever. But is the money going into the right games?
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Wikipedia to start using secure S by default for all users Wikipedia will soon have S enabled by default, creating a more secure, encrypted connection between a user's Internet device and Wikipedia.
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Customer churn is one of the most important metrics a startup can measure and reduce over time.   Churn is basically the percentage of customers that stop shopping with you in a given period, typically calculated for ...
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Two measures (SB 118 and HB 82) proposed in Hawaii in January would have eliminated the dividends paid deduction (DPD) for real estate investment trusts. The measures have been deferred pending further study. Supporters ...
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Why Is Multi-State Tax Compliance So Hard?

Forbes - 12 Jun 2015 15:23
Why Is Multi-State Tax Compliance So Hard? SALT is an acronym that stands for State and Local Tax.  Reilly's Fifth Law of Tax Planning states "A tax plan that ignores AMT or SALT is not much of a tax plan."   It is tough being a SALT specialist in a national or...
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